Related links
From now on we will be doing business on first name terms
28 February 2007
Nabarro launches rebrand and new identity on 28 February
From now on Nabarro Nathanson will be doing business on first name terms. Clients have been calling the firm Nabarro's for years. So they have decided to make it official (only without the s). Nabarro. Short, sweet and above all, clear.
But this is just the start. After reflecting on how clients perceived the firm, as straightforward, practical and clear, it has updated its corporate identity to reflect that image. Clients want user-friendly law. They want rapid delivery of technical excellence and commitment from lawyers to understand exactly the business context in which they operate. Nabarro cuts through complexity to provide clear, understandable, top quality advice which enables the client's business to progress.
As with all re-brands the new identity comes with a new style website which can be seen at the same address http://www.nabarro.com. To accompany this is a new clean and contemporary logo based on repetition of the letter 'N' (logo attached).
Senior Partner, Simon Johnston said:
"Shortening our name to Nabarro is part of a wider rebranding of our firm on the theme 'Clarity Matters'. This initiative puts clarity at the heart of everything we do. We believe that giving clear, comprehensible advice, however complex the circumstances is one of the most important contributions we can make to our clients' successes. Implicit in this, of course, is a continuing commitment to deliver legal advice of the highest quality. You will see this reflected in our day-to-day business, in our literature and on our website. We believe that our advice has always been clear and easy to use; our aim is simply to make this the cornerstone of what we do."
